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New Summaries

Vol. 26, Issue 56

In Search of the Obvious
The Antidote for Today's Marketing Mess
By: Jack Trout
208 pp.
John Wiley & Sons, Inc.
Review by Dan Waldkirch

Vol. 26, Issue 55

Strengths Based Leadership
Great Leaders, Teams, and Why People Follow
By: Tom Rath and Barry Conchie
266 pp.
Gallup, Inc.
Review by Karen McHenry

Vol. 26, Issue 54

Talent is Never Enough
Discover the Choices That Will Take You Beyond Your Talent
By: John C. Maxwell
275 pp.
Thomas Nelson Inc.
Review by John Fiske

Our Most Popular Summaries

Vol. 26, Issue 26

Strategic Customer Service
Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
By: John A. Goodman
256 pp.
AMACOM
Review by Diane Castro

Vol. 26, Issue 19

Going Lean
How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Profits
By: Stephen A. Ruffa
263 pp.
AMACOM
Review by Amity Noltemeyer

Vol. 24, Issue 39

The Leadership Challenge
4th Edition
By: James M. Kouzes and Barry Z. Posner
406 pp.
John Wiley & Sons
Review by Lydia Morris Brown

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Upcoming Summaries

The Long Tail

Chris Anderson

10 Steps to Successful Strategic Planning

Susan Barksdale and Teri Lund

Making Innovation Work

In Search of the Obvious

Strengths Based Leadership

Talent is Never Enough

Strategic Customer Service

Going Lean

The Leadership Challenge

The Long Tail

10 Steps to Successful Strategic Planning