Vol. 11, Issue 4 Ben & Jerry's The Inside Scoop: How Two Guys Built a Business With a Social Conscience and a Sense of Humor By: Fred Chicoe Lager, Foreward by Jerry 256 pp. Crown Publishers, Inc 1994 Review by: Lydia Morris Brown

The inside story of how two counter-culturists turned a $12,000 investment in ice cream into a national phenomenon, with annual sales of more than $100 million. Lager offers an anecdote-filled interpretation of the events that led to the birth and growth of one of America’s most madcap, socially conscious corporations of the times. Ben, having inherited his love of ice cream from his father, was a fat child. Although extremely bright, He never really applied himself, but was still smart enough to get by. Jerry was also overweight and smart. In 1977, tired of working for others, Ben and Jerry decided to go into business together. Since Ben and Jerry both liked to eat, the ice cream business seemed a logical choice.

Vol. 25, Issue 27 The Momentum Effect How to Ignite Exceptional Growth By: J. C. Larreche 352 pp. Wharton School Publishing Review by Leslie Johnston Vol. 25, Issue 26 Transparency How Leaders Create a Culture of Candor By: Warren Bennis, Daniel Goleman, James O'Toole, with Patricia Ward Biederman 130 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 25 Making Innovation Work How to Manage It, Measure It, and Profit from It By: Tony Davila, Marc J. Epstein, and Robert Shelton 350 pp. Wharton School Publishing Review by Lydia Morris Brown

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Vol. 25, Issue 9 Becoming an Extraordinary Manager The Five Essentials for Success By: Len Sandler 256 pp. AMACOM Review by Kendra Bentle Vol. 25, Issue 5 The Power of Body Language How to Succeed In Every Business and Social Encounter By: Tonya Reiman 365 pp. Simon & Schuster, Inc. Review by Lydia Morris Brown Vol. 25, Issue 4 Made to Stick Why Some Ideas Survive and Others Die By: Chip Heath and Dan Heath 291 pp. Random House, Inc. Review by Simone Isadora Flynn, Ph.D.