Vol. 10, Issue 4 For God, Country and Coca-Cola The Unauthorized History of the Great American Soft Drink and the Company That Makes It By: Mark Pendergrast 573 pp. Charles Scribner's Sons 1993 Review by: Lydia Morris Brown

This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals much about the development of business in this century, as well as the world’s most famous secret formula. Pendergrast captures the reality that Coca-Cola is a symbol-recognized all over the globe-of 21st century America. This work contains everything you ever wanted to know about the company that grew up with America; how it shaped each era and was shaped by it; and how the product helped change consumption patterns as well as attitudes toward work, leisure, advertising, sex, family, and patriotism.

Vol. 25, Issue 27 The Momentum Effect How to Ignite Exceptional Growth By: J. C. Larreche 352 pp. Wharton School Publishing Review by Leslie Johnston Vol. 25, Issue 26 Transparency How Leaders Create a Culture of Candor By: Warren Bennis, Daniel Goleman, James O'Toole, with Patricia Ward Biederman 130 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 25 Making Innovation Work How to Manage It, Measure It, and Profit from It By: Tony Davila, Marc J. Epstein, and Robert Shelton 350 pp. Wharton School Publishing Review by Lydia Morris Brown

Our Most Popular Summaries

Vol. 25, Issue 9 Becoming an Extraordinary Manager The Five Essentials for Success By: Len Sandler 256 pp. AMACOM Review by Kendra Bentle Vol. 25, Issue 5 The Power of Body Language How to Succeed In Every Business and Social Encounter By: Tonya Reiman 365 pp. Simon & Schuster, Inc. Review by Lydia Morris Brown Vol. 25, Issue 4 Made to Stick Why Some Ideas Survive and Others Die By: Chip Heath and Dan Heath 291 pp. Random House, Inc. Review by Simone Isadora Flynn, Ph.D.