Vol. 16, Issue 1 Guts The Seven Laws of Business That Made Chrysler the World's Hottest Car Company By: Robert A. Lutz 256 pp. John Wiley & Sons 1998 Review by: Lydia Morris Brown

Chrysler, having been saved just a decade before with the aid of historic and controversial federal loan guarantees, was once again, in 1989, suffering from a poor image, massive losses, eroding market share, and dwindling cash. Today, however, Chrysler is earning record profits and praise for its stylish and innovative cars. Moreover, this remarkable success has allowed Chrysler to join forces with Daimler-Benz, owner of Mercedes, in the largest industrial merger in history. Guts is the story behind the headlines. With frank and irreverent wit, Robert A. Lutz, the iconoclastic genius behind Chrysler’s second renaissance, offers controversial, counterintuitive maxims about customer service, strategy, competition, quality, and teamwork to explain how and why he deliberately fostered ""corporate schizophrenia"" to bring about Chrysler’s amazing comeback.

Vol. 25, Issue 27 The Momentum Effect How to Ignite Exceptional Growth By: J. C. Larreche 352 pp. Wharton School Publishing Review by Leslie Johnston Vol. 25, Issue 26 Transparency How Leaders Create a Culture of Candor By: Warren Bennis, Daniel Goleman, James O'Toole, with Patricia Ward Biederman 130 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 25 Making Innovation Work How to Manage It, Measure It, and Profit from It By: Tony Davila, Marc J. Epstein, and Robert Shelton 350 pp. Wharton School Publishing Review by Lydia Morris Brown

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