Vol. 15, Issue 3 I'd Like The World To Buy A Coke The Life and Leadership of Roberto Goizueta By: David Greising 334 pp. John Wiley & Sons 1998 Review by: Lydia Morris Brown

Roberto Goizueta's formula was simple: Invest every ounce of energy, money, intelligence, and courage into selling Coca-Cola to more people in more places every day. Thus, during his 16 years as CEO, the Coca-Cola Company grew from a $4 billion company to $18 billion in sales. Coke's presence was broadened and deepened in almost every country in the world. And Coca-Cola's stock market value jumped from $4.3 billion in 1981 to $180 billion - a 3,500 percent increase. When Goizueta died suddenly in October 1997, Coke controlled nearly half of the world's soft-drink market. I'd Like The World To Buy A Coke is a compelling profile of this exceptional executive and one of the world's most successful and admired companies. Griesing's behind-the-scene insights into Coke's high-profile business stories and Goizueta's unique management style provide an indispensable primer on business leadership and world-class marketing.

Vol. 25, Issue 27 The Momentum Effect How to Ignite Exceptional Growth By: J. C. Larreche 352 pp. Wharton School Publishing Review by Leslie Johnston Vol. 25, Issue 26 Transparency How Leaders Create a Culture of Candor By: Warren Bennis, Daniel Goleman, James O'Toole, with Patricia Ward Biederman 130 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 25 Making Innovation Work How to Manage It, Measure It, and Profit from It By: Tony Davila, Marc J. Epstein, and Robert Shelton 350 pp. Wharton School Publishing Review by Lydia Morris Brown

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