Vol. 11, Issue 3 Master of the Game Steve Ross and the Creation of Time Warner By: Connie Bruck 395 pp. Simon & Schuster 1994 Review by: Lydia Morris Brown

This profile of Steve Ross and Time Warner provides valuable food for thought about how a man with Ross’s obvious flaws could build such an important and influential empire. Ross wanted to reap the financial benefits of a founder, but he did not want to take any of the risks; thus, he never owned more than one or two percent of the stock. His legendary generosity was largely funded by the company, and his legendary loyalty usually lasted only as long as people were useful to him. Connie Bruck’s story raises more questions than answers, and perhaps that is its strong point. It perhaps provides impetus for further study of "successful" businesses that are nonetheless dysfunctional and of flawed personalities who still have the power to inspire and lead.

Vol. 25, Issue 27 The Momentum Effect How to Ignite Exceptional Growth By: J. C. Larreche 352 pp. Wharton School Publishing Review by Leslie Johnston Vol. 25, Issue 26 Transparency How Leaders Create a Culture of Candor By: Warren Bennis, Daniel Goleman, James O'Toole, with Patricia Ward Biederman 130 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 25 Making Innovation Work How to Manage It, Measure It, and Profit from It By: Tony Davila, Marc J. Epstein, and Robert Shelton 350 pp. Wharton School Publishing Review by Lydia Morris Brown

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