Vol. 23, Issue 19 The Giants of Sales What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success By: Tom Sant 228 pp. AMACOM 2006 Review by: Kendra Bentle

According to Tom Sant, professional selling is “the most important American invention of the twentieth century,” an engine that has powered our economy and the economies of nations all over the world, for the past one hundred years. Sadly, to the average American, the salesman is an unsung hero, maligned in television and on film as a “sleazy weasel” peddling snake oil, and derided in popular culture as a selfish, fast-talking liar. Sales is, instead, “knowledge work,” a complex, high-stakes, thanklessly difficult job where, unlike many other often-studied professions, successful technique isn’t taught in school, it’s won in the field. In The Giants of Sales, Tom Sant uncovers the best of what the forefathers of American sales knew and based their empires upon. In looking at sales history, it seems that the sales techniques that work best are those that have always worked best—ideas that can be, on a basic level, attributed to four sales mentors: Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard.

Vol. 25, Issue 27 The Momentum Effect How to Ignite Exceptional Growth By: J. C. Larreche 352 pp. Wharton School Publishing Review by Leslie Johnston Vol. 25, Issue 26 Transparency How Leaders Create a Culture of Candor By: Warren Bennis, Daniel Goleman, James O'Toole, with Patricia Ward Biederman 130 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 25 Making Innovation Work How to Manage It, Measure It, and Profit from It By: Tony Davila, Marc J. Epstein, and Robert Shelton 350 pp. Wharton School Publishing Review by Lydia Morris Brown

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Vol. 25, Issue 9 Becoming an Extraordinary Manager The Five Essentials for Success By: Len Sandler 256 pp. AMACOM Review by Kendra Bentle Vol. 25, Issue 5 The Power of Body Language How to Succeed In Every Business and Social Encounter By: Tonya Reiman 365 pp. Simon & Schuster, Inc. Review by Lydia Morris Brown Vol. 25, Issue 4 Made to Stick Why Some Ideas Survive and Others Die By: Chip Heath and Dan Heath 291 pp. Random House, Inc. Review by Simone Isadora Flynn, Ph.D.