Vol. 22, Issue 32 The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture By: John Battelle 311 pp. Portfolio 2005 Review by: Lydia Morris Brown

As Battelle observes, it seems as though the words “Google” and “search” are now nearly synonymous, for Google is currently the culture’s most prominent declaration of the power of search. Despite its having entered this technological game long after other pioneers, Google offers a radical new approach to Internet technology, and that approach has made it more of a gateway to instant knowledge than any of its rivals. The Search details the inside story of Google’s beginnings to its current multibillion-dollar triumphs. Framing this report is an illuminating analysis of the past, present, and future of search technology and its already enormous impact on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and almost every other aspect of life and society. It is a far-reaching picture of a world in which “every click can be preserved forever” in what Battelle calls, the Database of Intentions.

Vol. 25, Issue 27 The Momentum Effect How to Ignite Exceptional Growth By: J. C. Larreche 352 pp. Wharton School Publishing Review by Leslie Johnston Vol. 25, Issue 26 Transparency How Leaders Create a Culture of Candor By: Warren Bennis, Daniel Goleman, James O'Toole, with Patricia Ward Biederman 130 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 25 Making Innovation Work How to Manage It, Measure It, and Profit from It By: Tony Davila, Marc J. Epstein, and Robert Shelton 350 pp. Wharton School Publishing Review by Lydia Morris Brown

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