Vol. 21, Issue 38 Tough Calls AT&T and the Hard Lessons Learned from the Telcom Wars By: Dick Martin 302 pp. AMACOM 2004 Review by: Lydia Morris Brown

For decades, before its 1984 breakup, AT&T, affectionately (and sometimes not so affectionately) known as “Ma Bell," dominated the corporate landscape—as much a symbol of American culture as the proverbial, very American, apple pie. Since 1984, this once venerable icon has run the gauntlet of troubles—fierce (and sometimes unfair) competition, economic turmoil, and fierce (and occasionally unfair) media scrutiny. Tough Calls is the inside look at how AT&T has attempted to cope with this “perfect storm” of unprecedented challenges. With unflinching candor, Martin presents a well-documented account of the company’s strategies, battles, defeats, and victories, offering a trenchant analysis of what worked, what didn’t, and why.

Vol. 25, Issue 27 The Momentum Effect How to Ignite Exceptional Growth By: J. C. Larreche 352 pp. Wharton School Publishing Review by Leslie Johnston Vol. 25, Issue 26 Transparency How Leaders Create a Culture of Candor By: Warren Bennis, Daniel Goleman, James O'Toole, with Patricia Ward Biederman 130 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 25 Making Innovation Work How to Manage It, Measure It, and Profit from It By: Tony Davila, Marc J. Epstein, and Robert Shelton 350 pp. Wharton School Publishing Review by Lydia Morris Brown

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Vol. 25, Issue 9 Becoming an Extraordinary Manager The Five Essentials for Success By: Len Sandler 256 pp. AMACOM Review by Kendra Bentle Vol. 25, Issue 5 The Power of Body Language How to Succeed In Every Business and Social Encounter By: Tonya Reiman 365 pp. Simon & Schuster, Inc. Review by Lydia Morris Brown Vol. 25, Issue 4 Made to Stick Why Some Ideas Survive and Others Die By: Chip Heath and Dan Heath 291 pp. Random House, Inc. Review by Simone Isadora Flynn, Ph.D.