Vol. 6, Issue 3 Who's Afraid of Big Blue? How Companies Are Challenging IBM--and Winning By: Regis McKenna 218 pp. Addison-Wesley 1989 Review by: Lydia Morris Brown
Many people believe that IBM will continue to be a dominant force in the computer industry, but IBM has already demonstrated a perceived need to fight for its markets by actions such as moving into the supercomputer market and a restructuring of its organization in 1988. Big Blue is increasingly vulnerable, however.

Vol. 25, Issue 27 The Momentum Effect How to Ignite Exceptional Growth By: J. C. Larreche 352 pp. Wharton School Publishing Review by Leslie Johnston Vol. 25, Issue 26 Transparency How Leaders Create a Culture of Candor By: Warren Bennis, Daniel Goleman, James O'Toole, with Patricia Ward Biederman 130 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 25 Making Innovation Work How to Manage It, Measure It, and Profit from It By: Tony Davila, Marc J. Epstein, and Robert Shelton 350 pp. Wharton School Publishing Review by Lydia Morris Brown

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