Vol. 15, Issue 5 aol.com How Steve Case Beat Bill Gates, Nailed the Netheads, and Made Millions in the War for the Web By: Kara Swisher 352 pp. Times Business 1998 Review by: Lydia Morris Brown

America Online, with over 11 million subscribers, is the preeminent brand of the online industry. While other online enterprises focused on shopping and business, America Online strove to build community, creating a service valuable enough to more than compensate for the company’s near fatal mistakes and misfortunes. Yet despite its dramatic successes, it is still maligned and written off by the media and the experts. aol.com chronicles America Online’s roller coaster ride of perils and triumphs in a well-researched history that fully exposes its many faults as well as its virtues. From an insider’s point of view, Swisher describes the company’s life and death struggles with Microsoft, CompuServe, Prodigy, Netscape, turncoat investors, pedophiles, and the Christian Right, revealing how the company managed to prevail and become the largest player in cyberspace.

Vol. 25, Issue 27 The Momentum Effect How to Ignite Exceptional Growth By: J. C. Larreche 352 pp. Wharton School Publishing Review by Leslie Johnston Vol. 25, Issue 26 Transparency How Leaders Create a Culture of Candor By: Warren Bennis, Daniel Goleman, James O'Toole, with Patricia Ward Biederman 130 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 25 Making Innovation Work How to Manage It, Measure It, and Profit from It By: Tony Davila, Marc J. Epstein, and Robert Shelton 350 pp. Wharton School Publishing Review by Lydia Morris Brown

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Vol. 25, Issue 9 Becoming an Extraordinary Manager The Five Essentials for Success By: Len Sandler 256 pp. AMACOM Review by Kendra Bentle Vol. 25, Issue 5 The Power of Body Language How to Succeed In Every Business and Social Encounter By: Tonya Reiman 365 pp. Simon & Schuster, Inc. Review by Lydia Morris Brown Vol. 25, Issue 4 Made to Stick Why Some Ideas Survive and Others Die By: Chip Heath and Dan Heath 291 pp. Random House, Inc. Review by Simone Isadora Flynn, Ph.D.