Vol. 25, Issue 17 Igniting Gen B and Gen V The New Rules of Engagement for Boomers, Veterans, and Other Long-Termers on the Job By: Nancy S. Ahlrichs 112 pp. Davies-Black Publishing 2008 Review by: Amity Noltemeyer

To compete in today’s marketplace, corporations need to develop employees that do more than just show up every day to work: employees need to be engaged in their work. Unfortunately, companies have historically neglected the commitment of their longtime employees, focusing instead on the up-and-coming youth within the organization. This oversight carries with it more negative consequences now than ever before, given the rapid pace at which long-standing employees are considering leaving the workforce coupled with the sparse number of qualified potential hires available to replace them. In Igniting Gen B and Gen V, author Nancy Ahlrichs provides readers with the tools needed to re-engage boomers and veterans. She provides a rationale for why companies simply cannot afford to ignore the disengagement of these generational groups and offers strategies for creating a culture that rejects such barriers.

Vol. 25, Issue 35 The Age Curve How to Profit From the Coming Demographic Storm By: Kenneth W. Gronbach 268 pp. AMACOM Review by Jennifer G. Cuthbertson Vol. 25, Issue 34 The New Age of Innovation Driving Co-Created Value Through Global Networks By: C. K. Prahalad, M. S. Krishnan 304 pp. McGraw-Hill Review by Leslie Johnston Vol. 25, Issue 33 Putting Our Differences to Work The Fastest Way to Innovation, Leadership and High Performance By: Debbe Kennedy 208 pp. Berret-Koehler Publishers, Inc. Review by Amity Noltemeyer

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Vol. 25, Issue 9 Becoming an Extraordinary Manager The Five Essentials for Success By: Len Sandler 256 pp. AMACOM Review by Kendra Bentle Vol. 25, Issue 5 The Power of Body Language How to Succeed In Every Business and Social Encounter By: Tonya Reiman 365 pp. Simon & Schuster, Inc. Review by Lydia Morris Brown Vol. 25, Issue 4 Made to Stick Why Some Ideas Survive and Others Die By: Chip Heath and Dan Heath 291 pp. Random House, Inc. Review by Simone Isadora Flynn, Ph.D.