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How Everybody Needs to Think Differently About Sales
- Ram Charan
- The Penguin Group
Vol. 25, Issue 10
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Why Some Ideas Survive and Others Die
- Chip Heath and Dan Heath
- Random House, Inc.
Vol. 25, Issue 4
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Secrets From Top Sales Professionals That Will Transform You Into a World Class Salesperson
- Ivan R. Misner and Don Morgan
- Entrepreneur Media, Inc
Vol. 24, Issue 50
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How World-Class Companies Profit from Passion and Purpose
- Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth
- Wharton School Publishing
Vol. 24, Issue 46
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Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
- David Verklin and Bernice Kanner
- John Wiley & Sons
Vol. 24, Issue 42
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The New Rules for Marketing in a Skeptical World
- Lynn Upshaw
- AMACOM
Vol. 24, Issue 35
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The 7 Strategies for Turning Big Threats into Growth Breakthroughs
- Adrian J. Slywotzky and Karl Webber
- Crown Business
Vol. 24, Issue 34
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The 7 Customer Rules for Becoming the New Sales Professional
- Howard Stevens and Theodore Kinni
- Adams Media
Vol. 24, Issue 14
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Inside the Mind of the New Global Consumer
- Michael J. Silverstein with John Butman
- Portfolio
Vol. 24, Issue 9
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Five Proven Ways to Get Extraordinary Results
in Any Company
- Bob Prosen
- Gold Pen Publishing
Vol. 24, Issue 6
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- Keith M. Eades and Robert E. Kear
- McGraw-Hill
Vol. 24, Issue 4
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Branding Lessons from the Meltdown of the U.S. Auto Industry
- Charles Hughes, William Jeanes, with Foreword by David E. Davis, Jr.
- Racom Books
Vol. 23, Issue 42
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7 Steps to Winning the Customer You Haven't Got
- Robert Gordman with Armin Brott
- St. Martin's Press
Vol. 23, Issue 34
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Using Customer Focus and Collaboration to Build Long-Term Relationships
- Charles H. Green
- McGraw-Hill
Vol. 23, Issue 21
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What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success
- Tom Sant
- AMACOM
Vol. 23, Issue 19
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Nine Critical Factors for a World-Class Program
- Noel Capon, Dave Potter, and Fred Schindler
- South-Western Educational Publishing
Vol. 23, Issue 17
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How Every Great Company Listens to the Voice of the Customer
- Chris Denove and James D. Power IV
- Portfolio
Vol. 23, Issue 15
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Five Enduring Principles at the Heart of Real Leadership
- Peter Georgescu
- Jossey-Bass
Vol. 22, Issue 38
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How Companies and Customers Create Value and Wealth Together
- James P. Womack and Daniel T. Jones
- Simon & Schuster, Inc.
Vol. 22, Issue 37
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Achieve Great Results Using Uncommon Sense
- Kevin J. Clancy and Peter C. Krieg
- Free Press
Vol. 22, Issue 36
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A Guide to Structure, Strategy
and Process
- Jay R. Galbraith
- Jossey-Bass
Vol. 22, Issue 24
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Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
- Martin Lindstrom
with Foreword by Philip Kotler
- Free Press
Vol. 22, Issue 11
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Close the Value Gap, Increase Margins, and Win the Complex Sale
- Jeff Thull
- Dearborn Trade Publishing
Vol. 22, Issue 6
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Addressable Attitudes and the New Model
for Marketing Productivity
- J. Walker Smith, Ann Clurman,
Craig Wood
- Racom Communications
Vol. 22, Issue 1
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Creating Relevance, Differentiation, Energy, Leverage, and Clarity
- David A. Aaker
- Free Press
Vol. 21, Issue 48
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